On January 3, 2018, Paul started the website Edfluence, a program claiming to teach younger people how to be successful, learn life skills, and earn money online. The course cost US$7 per user, which would allow the user to unlock a series of videos for a "roadmap" to success as an influencer. However, the seven dollars did not unlock the entire program, but only gave a few basic tips. Paul also promised his audience that if they joined the course, they would get to join "Team 1000", which did not happen. Following the situation, Paul was accused of scamming young followers and stealing their money. Then, two years later, on January 31, 2020, Edfluence was shut down, which stopped the course permanently. On February 15, Paul announced that he would partner with Los Angeles-based brand development group GenZ Holdings Inc. to create a $19. 99 per month platform aimed at teaching children how to build an online presence. "The Financial Freedom Movement" promises to give subscribers access to "Jake Paul’s personal experience, rituals and secret formula" and "cutting edge mentorship, coaching, and training". The program has been criticized by some, with one interviewer questioning whether it would send a dangerous message to his young fanbase.