Predictions for the opening of Hotel Transylvania 2 in North America were continuously revised upwards, starting from $35—$48 million. Hotel Transylvania 2 earned $13. 3 million from 3,754 theaters on its opening day in North America, which was the second-biggest Friday opening day in September, behind Insidious: Chapter 2 ($20. 3 million). During its opening weekend, Hotel Transylvania 2 earned $48. 5 million from 3,754 theaters, which at the time set new records such as the highest opening for a Sony Pictures Animation film, the biggest opening in Adam Sandler's career, beating 2005's The Longest Yard ($47. 6 million), and previously held the biggest opening in the month of September (record overtaken by It in 2017). Regarding the film's successful opening, Josh Greenstein, Sony's president of marketing said, "We had a great date, and this is a big win for Sony Pictures Animation. " The largest demographic of the opening weekend audience was under the age of 25 (60%) and female (59%), followed by male (41%), 25 and over (40%) and kids (38%). According to Rentrak's PostTrak reports, 23% of the audience bought tickets because it was an animated film, while 16% were attracted to the toon's subject matter and plot.