On March 23, 2015, Adrian Swartout sent a letter to Indiana Governor Mike Pence, asking the governor to reconsider his intent to sign SB 101, the so-called "Religious Freedom" bill that already passed both state legislatures. The bill would allow businesses in the state to deny service to anyone on religious grounds, with opponents of the bill stating that it would allow businesses to unfairly single out and discriminate against the LGBT community and other groups. Swartout pointed out in the letter that "Gen Con proudly welcomes a diverse attendee base, made up of different ethnicities, cultures, beliefs, sexual orientations, gender identities, abilities, and socio-economic backgrounds" from over 40 countries and all 50 states, and that welcoming such a "wide-ranging diversity has been a key element to the success and growth of our convention," as well as injecting "over $50 million dollars" annually to the local economy. Swartout stated that signing such a bill "will have a direct negative impact on the state economy and factor into [Gen Con's] decision-making on hosting the convention in the state of Indiana in future years," after the Indiana Convention Center had already completed a major expansion in 2011 to accommodate increased attendance to Gen Con. Pence signed SB 101 into effect on March 26, 2015.
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